About us · Ciudad de México
For the music.
For the memories.
We're Puras Camisetas, a small independent brand born in Mexico City, and proudly still rooted here.
Designed, directed, and run from CDMX, our brand is shaped by the music, streets, artists, and culture that surround us. From the voices that defined generations to the songs that bring back memories, we create pieces that celebrate the artists and sounds that never fade.
Our business and payment operations are handled through Australia, while our production is carried out by trusted manufacturing partners. For our U.S. customers, every garment is made and shipped from Los Angeles. For our international customers, production and shipping are handled by our partners outside the United States.
Our roots are in Mexico City. Our inspiration is in the music. Everything we create is for the memories that live on.
Why we make these
Some songs become part of who we are.
A song can take you straight back. To a kitchen with the radio on. A long drive. A crowded dance floor. Someone you miss. Latin music holds those moments, and the artists behind it gave so many of us the words to feel them.
That’s what brings us here. We make tees for the voices that have travelled across borders and generations: the heartbreak, the joy, the defiance, and the chorus everyone knows.
Every design starts with an artist and a reason their music matters. Alongside the shirts, our archive makes room for their stories: where they came from, what they carried, and what they left with us. We want you to feel a connection to the person you’re wearing.
We’re a small business, and every order means something to us. So does every story shared, every artist suggested, and every person who sees a tee and says, “That one reminds me of home.”